E-commerce Business for Physical and Activities -myassignmenthelp

Question: Discuss about theE-commerce Business for Physical and Activities. Answer: E-commerce has become the part and parcel of the modern day lifestyle. One of the most significant platforms where the application of e-commerce is vividly seen is the retail stores. In order to make sure that all the business operations are taking place in the right order, both physical and online activities are needed (Dixon and Marston 2002). The trend over the past few years say that online retail marketing is growing. One major reason behind this is that it eases the lives of the consumers. In other words, the shopping experience of the consumers is made much easier and smoother. It is suggested to all the retail stores that they must start thinking about newer innovative ideas. These ideas make them popular among their consumers. There are companies like the digital windows, made by Kate Spade in New York that offers the consumers a very large touch screen monitor. It is through this touchscreen monitor that they showcased all their products and the product details. The customers could easily see the products and order them via the online purchasing method. Then again, a large mob gathering outside the Apple store for several days, just to buy the first launched Apple iPod or I phone again proves that people are concerned about the physical purchasing than online purchasing. However, on an average, the demand for e-commerce or online activities is much stronger. Hence, the retail stores must now adopt the phy-gital concept in their stores (Liao and Shi 2009). In other words, it must be a mixture of both physical as well as e-commerce related activities. ASDA is a well-known retail market in U.K. The main motif is to make the lives of their customers easier and happier. They have recently started their online pages and mobile apps in order to smoothly carry on their business activities. It is through these online pages that they can advertise their products, offers, and discounts related to the products in a very colorful and catchy manner. The e-commerce applications of ASDA are so designed that the customers can easily track the status of their orders. They can even use their order history page for their future purchases. This enables the retail shop to clearly see the behaviors of their targeted customers and take up strategies accordingly (Fang et al 2014). Figure1: e -retailing of ASDA (Source: retailtechnology.co.uk.2014) However, the e-commerce activities in U.K mainly have three important scenarios or ways in which it might affect the future of the retail industry- Divert the offline sales into online channels Effects will vary as per the goods. In order to survive in the present day scenario, the retail stores must use the e-commerce p-platform; else there is no bright future (Huang et al 2006).The E-retailing has both good and bad impacts on the consumers. It is really easy to avoid the time and energy of travelling to the retail store but at the same time, the consumers often fear the uncertainty associated with the same. Hence, it is being suggested that all the retail stores must provide detailed information of their products on the e-commerce sites. They must opt for good advertising and promotion of their products online so that the customers can easily keep faith and confidence in the e retailing business. Reference list Dixon, T. and Marston, A., 2002. The Impact of E-commerce on Retail Real Estate in the UK.Journal of Real Estate Portfolio Management,8(2), pp.153-174. Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E. and Lim, K.H., 2014. Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms.Mis Quarterly,38(2). Huang, X.D., Gates, W.H., Horvitz, E.J., Goodman, J.T., Brunell, B.A., Dumais, S.T., Flake, G.W., Griffin, T.J. and Hurst-Hiller, O., Microsoft Corporation, 2006.Web-based targeted advertising in a brick-and-mortar retail establishment using online customer information. U.S. Patent Application 11/427,764. Liao, Z. and Shi, X., 2009. Consumer perceptions of internet-based e-retailing: an empirical research in Hong Kong.Journal of Services Marketing,23(1), pp.24-30.