SAS case, on vertical integration Essay Example | Topics and Well Written Essays - 2000 words

SAS case, on vertical integration - Essay Example Previous study in the area of airline alliances was carried out in 1944 by Gellman Research Associate. This study was conducted under the request of the United States Department of Transport to measure the impact of code sharing agreements on the market share in the first quarter of 1994, between British Airways/USAir and KLM/North West. SAS Company is one of the leaders in the aviation industry, thanks to the restricting efforts that were brought by Jan Carlzon. Having been in the market for quite some time now, SAS is in the maturity level of the PLC curve and now focuses on provision of high quality services to the passengers. SAS also takes pride in having the largest market share of full-fare paying passengers in the airline industry. Company Operating Profits (US $million) 1. American 392 2. Federal Express 365 3. SAS 260 4. Delta 225 5. Cathy Pacific 206 6. Swiss air 200 7. Northwest 167 8. USAir 164 9. continental 143 10. KLM 131 Comparison of Major World Airlines, Statistics 1986: (Air Transport World, 1987). Currently, the firm has established itself as the third most profitable airline firm in terms of operating profits. By 1986, SAS made a total of Skr 1.5 billion in operating profits. ... le, SAS international hotel that provides full-paying passengers with facilities such as tickets, transport, and hotel packages has strategically positioned the company in the market. Other milestones have involved the introduction of the â€Å"euro class†. The external and internal and internal capabilities of the firm are the two factors that determine the strategies, which a firm takes to compete effectively in the external business environment. Despite operating in the same environment, different firms bear different internal and external capabilities that often determine the profits or losses that they make. It is for this reason that the profitability of a firm is determined by the industrial structure within which the firm competes, and how best it establishes it’s self in it (Porter 1980, p. 65). On the flip side, the proponents of the resource based school offer that the profitability of the firm is determined by the unique variety of resources and capabilities of the firm (Collis & Montgomery, 1995, p. 118). Kay (1993, p. 103) offers that to have a competitive advantage, a firm must differentiate its product and services from those of the competitors, through the introduction of distinctive features. This was the case of SAS in the replacement of the small 40-passenger airlines with the 110-passenger DC-9S aircrafts which had double capacity. To attract more passengers, SAS maintained the low costs and frequency which were synonymous with the 40-passenger airlines. Differentiation of the business travelers through the introduction of the â€Å"Scanoroma† lounges in SAS affiliated airports was also one of the ways of establishing distinctive resource capabilities. Organization architecture is also the other factor that determines the profits and losses that a

The future of television Term Paper Example | Topics and Well Written Essays - 1750 words

The future of television - Term Paper Example Life has become so fast that it has made things very complex;now those things are preferred which are convenient and fasthence all these things have dented the popularity of televisions on a larger scale. Television is merely a social trend,the reason behind this is the way it has impacted the lifestyle of individuals, especially in the nights as people have more time to relax and enjoy. Since electricity was invented people got time to stay up even after blackout, without having to use expensive candle lights. Stereo then offered development in the night shows that attracted family members together. Television then included a visible element to this. People started purchasing TVs, and invested their time on such shows which were of their interest and later became part of their lifestyle. Celebrity Travel sources, outfits designs, signature conditions like Broth Nazi, or ":I love it when a plan comes together", or many other such factors become an aspect of everyday use, and their po pularity increased among the masses. People started to get awareness by the help of a television. During the 40s and the 50s, individuals considered new fishing reelsfor the films. These were modified and "cleaned up" to make them appropriate viewing for all age groups. By the Sixties information was being straight transmitted to United States houses live. Everyone was seeing movies, especially of the Vietnam War. This helped in spreading awareness of the massacre and portraying the power that vested with the US during the Vietnam War. And because of limited variety of broadcasters(3 systems back then), viewing TV was at limited occasion, as huge variety of individuals considered the same broadcasts and distributed the same information. A new social trend is going on with television since the past 25 years. With the development of wire systems, there has been a change in technology. Fewer individuals observe the same broadcasts, and if they watched the same they usually do at differ ent times of the day, thanks to TIVO. There are more intimately precise and aggressive broadcasts available on wire, whose impact is still controversial. Because of this the stakeholders are pretty pessimistic about the future of television Technology is now making viewing on requirement more common, or at least viewing broadcasts at viewers' comfort rather than broadcaster plans. Fridays and Saturdays are considered to be the most desired time for airing such broadcasts.Now repeat and complete broadcasts take those areas, as individuals are now more interested to spend their time on other recreations. Promoters are now using various means to target their audience. And with computer systems becoming extremely effective, televisions and computers are functioning simultaneously to provide entertainment to the masses. It's an ongoing trend with no certainty of what its future might be like.The one thing that seems obvious is that it will not be a change that finishes easily, as the tec hnological innovation regularly changes how individuals approach various devices and their means of entertainment but despite that the use of television will not diminish. Since the advent of tablets, laptops, smartphones etc. life has become very remote for all. Today all individuals carry their own phones and other devices which make it easy for them to access their favorite shows, news and other entertainment forms without having to wait it for their airing on television.(White, 348). These devices have helped in raising